Event Sales Manager

Event Sales Manager
Telford Outskirts

Up to £45k DOE

My client is looking to recruit an experienced Event Sales Manager is responsible for leading the commercial sales function for the agency’s events portfolio.   This position requires a proactive sales professional with a strong track record in B2B events sales.

Own transport is essential due to location

Key Responsibilities

– Develop and execute sales plans to achieve commercial targets.

– Proactively sell events – awards and conferences.

– Identify and qualify prospective clients through research, outreach, and networking.

– Prepare tailored sales proposals and pitch documents.

– Build and maintain long-term relationships with potential clients.

– Serve as the main point of contact for commercial clients before, during, and after events.

– Manage sales pipeline and activity using the company’s CRM system.

– Maintain accurate records of all leads, conversations, proposals, and outcomes.

– Provide regular reporting on sales performance, pipeline status, and forecasting.

– Work closely with the marketing team to align on campaigns and promotional activities.

– Collaborate with the events and content teams to develop commercially viable programmes.

– Contribute to post-event reviews and strategic planning for future events.

Essential Skills and Experience

– Minimum 5 years’ experience in B2B sales, preferably within events

– Proven track record in meeting or exceeding sales targets.

– Strong communication and negotiation skills.

– Confident in outbound sales activity, including cold calling and proposal development.

– Experience with CRM system

– Highly organised and able to manage multiple priorities simultaneously.

– Own Transport due to location

Desirable Skills and Experience

– Existing relationships within relevant industries

– Knowledge of the event lifecycle

To apply for this position please contact Sarah Dyehouse at Anderson Scott Solutions